Gigi's Eco Collection is about two things: enjoying clean beauty and saving the environment - so how do we achieve this?
Traditional glitter is made from tiny pieces of PET plastic, making it a form of microplastic that remains in the stomachs of our land and marine life for their entire lives, once ingested. These plastic particles then make their way up the food-chain and are even consumed by us!
According to the Earth Day Network, approximately 1 million tonnes of tiny plastic fibres are released into wastewater every year. Now, that isn't such a glitzy look for glitter.
Even more shocking than this, humans are consuming roughly 5 grams of plastic per week. That's equivalent to a credit card, which we want in our wallet, not in our stomachs! For more information on the ugly truth about the beauty industry and how an Australian beauty trend is changing it for good, feel free to check out our free eBook on the 3 Simple Standards of A Beauty.
Fortunately, the Diamond Dust Glitter Vault features 6 glitters that are plant-based and biodegradable. But we don't just want to prevent the problem happening in the future, we also want to help fix the global plastic pollution epidemic that already exists. We do this by donating $2 from every purchase to environmental charities.
One of these charities is Oceana which implements strategic and directed campaigns to help to reduce the amount of plastic produced globally and protect our marine life.
So, we have created the guilt-free Diamond Dust Glitter Vault that adds a sparkle to your look without adding to our global environmental degradation, whilst funding programs that clean up our beautiful oceans... Thank us later!