The Australian Beauty Trend Taking the World by Storm and Saving You Some Serious Cash-ola
Our spirited Australian attitude that is loved all over the world has transcended into the beauty community and we are loving it!
We have all heard of K-Beauty... you know, that trend you follow if you want the most glowy, plump skin you have ever seen? K-Beauty products deliver a complexion radiant enough to make a Disney Princess jealous.
Well, there is a new trend in town and it is very close to home. In fact, it is our home! The A Beauty trend, short for Australian Beauty, is becoming centre-stage in the beauty community. Admired for its simplistic approach to beauty routines and nature-centric ingredients lists, there are now a broad range of products on offer that adopt these basics to beauty.
Australian natives and botanicals are uniquely versatile, offering not only a beautiful landscape on a sizzling summer day, but also the beautiful healing benefits of rich antioxidants, anti-aging plant sterols and hydrating amino acids found in the fruits, seeds, nuts, leaves and flowers of our Australian flora.
Mecca describes the A Beauty trend as, "a love for simple yet effective formulas, down-to-earth ingredients (hello Kakadu plum) and an eco-conscious sensibility at one with nature." And we couldn't agree more! But we want to take this trend a step further with our A Beauty inspired 3 Simple Standards for Sustainability.
Our 3 Simple Standards for Sustainability
Natural formulas that do not harm your health and enhance your natural beauty
Biodegradable ingredients that do not pollute our environment long-term
Recyclable or reusable packaging that stops the need for single use plastic and keeps costs low
We love the idea of being able to read every ingredient in an ingredients list and embrace the revolution that makeup should be skincare. But what about the packaging? We certainly don't want to be destroying our world-renowned scenery with pollution.
So, we have made a vow to ensure that not only do the ingredients in our products not harm our skin, but that our packaging does not harm our environment. Feel free to check out our Refill Program here.
The Secret to Natural Beauty that is as Ethical as it is Affordable
Simplifying your beauty routine down to a few great multitaskers not only saves time in the morning but saves you some serious cash-ola. Take the humble cream blush, for example, we love to choose a hue that enhances our natural complexion.
We apply the cream blush to the cheeks, lips and eye lids and, to finish off, apply some of the Diamond Dust Glitter Vault's biodegradable glitter on top of the lid for a little pop of colour. Brush through those brows and lashes and voila!
The A Beauty trend ensures that reading the ingredients list doesn't transport you to a chemistry class. But in case you aren't familiar with some of the popular skin-lovin' Australian native ingredients, here are some to look out for:
A red berry traditionally used by Aboriginal people for its healing and antibacterial properties, thanks to its high Vitamin C content. In order to withstand the arid, hot Australian climate, this berry is naturally very high in antioxidants.
The antioxidant-rich, fragrant oil contained in eucalyptus leaf has great cleansing powers to remove dirt from the skin as well as great soothing powers for inflammation, scars or eczema. It is also a natural antibacterial, antiseptic, antiviral and anti-fungal. No wonder our cuddly koalas are so crazy about the stuff!
This bright green plum is found only in the Northern Territory and boasts a Vitamin C content higher than any other food source in the world! Its ellagic acid content can assist in skin repair as well as being an anti-inflammatory and anti-microbial.
Unlock the power of natural beauty with Australian native ingredients in makeup that celebrates your skin and our environment, rather than causing harm.