Let's get conscious about beauty!
For every person on the planet, the beauty industry produces 15 units of packaging every year
Get personalised tips on how to turn your journey towards conscious living into second-nature.
What shall I call you?
I'm so happy to meet you Georgia!
Let’s make sure I am speaking your language:
How would you describe yourself?
Keen newbie here!
I could battle it out with a makeup artist, no problemo!
I dabble in a bit of glitter now and then
I love a blinding highlight but eyeliner scares me
What best describes your personality?
As chill as the sea breeze on a sunny day, you'll always find me near the water
Work hard play hard! After work cocktails with my bestie are always on the cards
I am always buying tickets to the next festival or trendy bar
You can find me either working, reading or at the gym most of the time
You are about to leave the house to go to work, school or run some errands.
Which look are you rocking?
A fresh, bare face because I slept in... again
I never leave the house without mascara, concealer and my brows. Not even for $50
I am always in full glam, just in case I bump into my ex
If I am having a good skin day, I'll keep it nice and light!
You are doing a fantastic job
Just a few answers to go!
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This is a very important question.
Assuming beauty products were free, Which product would you buy on repeat?
A pink or nude lipstick in gorgeous packaging
An eyeliner that can do all of the work for me
The most high-end foundation on the market. Give me that Disney Princess skin!
I would still stick to my favourite mineral makeup. It is affordable yet effective
Hey Georgia, if I found you browsing a makeup store online,
What would be going straight in your basket?
Good quality makeup made from responsibly-sourced ingredients
Anything that sparkles, especially if it's on sale! The packaging must be gorgeous though
The latest trend in the industry, I don't care what it costs!
If it smells like peach or chocolate, I am buying it. Unless it costs over $50
It’s Friday night, you are playing some tunes and ready to apply your makeup for a fun night ahead!
Which look are you going for?
Classic Glam: lashes, eyeliner and a bold lip
Naturally Radiant: spot concealing, mascara, and some lip gloss
Trendy and Sexy: flawless skin, neutral eyeshadow and contouring
Sparkle Central: glitter cut crease, highlight and lashes
ON A SCALE OF 1 TO 10
HOW CONCERNED ARE YOU WITH THE ENVIRONMENTAL IMPACT OF YOUR DAILY MAKEUP ROUTINE?
Final question!
Which generation do you fit into?
Gen Z (1996-2015)
Millenials (1977-1995)
Generation X (1965-1976)
Baby Boomer (1946-1964)
Wow, you're all done!
Your makeup look is ready for its setting spray
. . .
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Your daily makeup routine:
Has a low environmental impact
You are a truly conscious consumer!
Shows signs of conscious consumerism
You can easily improve with these simple tips!
Is a cause for caution
You can change that with these simple tips!
Is frequently failing you
But these simple tips can help fix that!
Has A High Risk of Environmental Harm
Let's start with these simple tips!
RESPONSIBLE SOURCING
Your makeup often contains irresponsibly-sourced ingredients
Tip: Try to find makeup that is certified as organic or ethically sourced
MULTI-USE PRODUCTS
Your makeup often has only one purpose
Tip: Try to find makeup products that you can use for multiple purposes in your routine
REFILLABLE PACKAGING
Your makeup is often packaged in single-use plastic
Tip: Try to find refillable makeup products so you can reduce plastic waste