Let's get conscious about beauty!

For every person on the planet, the beauty industry produces 15 units of packaging every year

Get personalised tips on how to turn your journey towards conscious living into second-nature.

What shall I call you?

I'm so happy to meet you Georgia!

Let’s make sure I am speaking your language:

How would you describe yourself?

Keen newbie here!

I could battle it out with a makeup artist, no problemo!

I dabble in a bit of glitter now and then

I love a blinding highlight but eyeliner scares me

What best describes your personality?

As chill as the sea breeze on a sunny day, you'll always find me near the water

Work hard play hard! After work cocktails with my bestie are always on the cards

I am always buying tickets to the next festival or trendy bar

You can find me either working, reading or at the gym most of the time

You are about to leave the house to go to work, school or run some errands.

Which look are you rocking?

A fresh, bare face because I slept in... again

I never leave the house without mascara, concealer and my brows. Not even for $50

I am always in full glam, just in case I bump into my ex

If I am having a good skin day, I'll keep it nice and light!

You are doing a fantastic job

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This is a very important question.

Assuming beauty products were free, Which product would you buy on repeat?

A pink or nude lipstick in gorgeous packaging

An eyeliner that can do all of the work for me

The most high-end foundation on the market. Give me that Disney Princess skin!

I would still stick to my favourite mineral makeup. It is affordable yet effective

Hey Georgia, if I found you browsing a makeup store online,

What would be going straight in your basket?

Good quality makeup made from responsibly-sourced ingredients

Anything that sparkles, especially if it's on sale! The packaging must be gorgeous though

The latest trend in the industry, I don't care what it costs!

If it smells like peach or chocolate, I am buying it. Unless it costs over $50

It’s Friday night, you are playing some tunes and ready to apply your makeup for a fun night ahead!

Which look are you going for?

Classic Glam: lashes, eyeliner and a bold lip

Naturally Radiant: spot concealing, mascara, and some lip gloss

Trendy and Sexy: flawless skin, neutral eyeshadow and contouring

Sparkle Central: glitter cut crease, highlight and lashes

ON A SCALE OF 1 TO 10

HOW CONCERNED ARE YOU WITH THE ENVIRONMENTAL IMPACT OF YOUR DAILY MAKEUP ROUTINE?

1
2
3
4
5
6
7
8
9
10

Final question!

Which generation do you fit into?

Gen Z (1996-2015)

Millenials (1977-1995)

Generation X (1965-1976)

Baby Boomer (1946-1964)

Wow, you're all done!

Your makeup look is ready for its setting spray

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Your daily makeup routine:

Has a low environmental impact

You are a truly conscious consumer!

Shows signs of conscious consumerism

You can easily improve with these simple tips!

Is a cause for caution

You can change that with these simple tips!

Is frequently failing you

But these simple tips can help fix that!

Has A High Risk of Environmental Harm

Let's start with these simple tips!

RESPONSIBLE SOURCING

Your makeup often contains irresponsibly-sourced ingredients

Tip: Try to find makeup that is certified as organic or ethically sourced

MULTI-USE PRODUCTS

Your makeup often has only one purpose

Tip: Try to find makeup products that you can use for multiple purposes in your routine

REFILLABLE PACKAGING

Your makeup is often packaged in single-use plastic

Tip: Try to find refillable makeup products so you can reduce plastic waste